ПСБ и Banki.ru

About company
PJSC Promsvyazbank is a Russian bank founded in 1995. Included in the list of systemically important credit institutions, and also included in the TOP-10 banks of the country in terms of assets.
Banki.ru is the largest financial platform on the Runet, offering products for the banking, insurance, telecommunications and investment markets.
The concept was based on a hand-drawn theme, faceless characters, bright colors and gradient backgrounds.
Minimalism, lightness and simplicity.
Concept
Develop a promo-oriented project for the age category 25-40 years. To enable the user to improve their financial knowledge.
Goal
Entrance test to assess knowledge
Training process description
Anchor link to the section with "trainings"
Every day,
a new "training" opens
Countdown
to a new "training "
Interview with an expert banker
Project hotline phone
Date when "training " will be available
Interview with
an expert banker
Mobile version
About training
Training in a video lecture format with additional
textual information and the ability to share online
Fixed when scrolling
Quiz-test
The most effective way to test knowledge is testing in the form of a game quiz
Test results
Correct answer with explanation
Internet advertising banners
Alternative design
Alternative covers for "training"
In an interview,
Miguel answers the most popular questions
The concept is based on a young girl as the face of the project
Sergey Kerber
Art-direction & Design
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@kerber_design
Digital agency
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